Typography copying the way we write and technical revolution means three patterns emerge: That technical revolution? That’s Gutenberg. When that technical revolution hits, it copies what these men had been doing, and even now typography draws inspiration from the way we write on paper. Those religious men penning history created letters and alphabets and words and the way those things looked on the page. Typography over the years did the exact same thing-it copied from predecessors.
This is because choosing patterns users are familiar with helps them acclimate to your product faster. When you’re trying to create a new website or new app, you draw from patterns you’ve already seen in other places that work well. Your browser does not support the video tag. Calligraphy, the art typography sought to modernize, is really old.
Before Gutenberg, religious men and scholars all over the world were trying to pen history by hand. Gutenberg and his printing press mark the birth of modern typography but written language stretches way further into the past than the 15th century. As with most things in life, having a little history doesn’t hurt. If you want beautiful web typography, you need to get beautiful typography first. Typography doesn’t just exist on the web. It would also be pretty valid to ask, “Fancy web type means HTTP requests, and additional load time, and potentially poor user experience-how can I be sure that I’m making all of this performant?” “That’s all well and good,” you say, “But what does it mean to have beautiful web typography? What are the steps from getting from knowing relatively little about typography to making typefaces beautiful?” If you’re like me you you want that type to make your users feel good.
Assuming you’re not just using emojis to express semantic meaning on your sites you’re using typography, and that same typography is in the equation of what’s making your users feel like using your site in the first place. The clothes you put on every morning express purpose for your day, and that’s what typography does for your content. Content is the most important thing on your site, but typography is how you dress it up.
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